As far as the AllTell commercial, I think the deconstruction is spot on. It does not seem to include any bias whatsoever. She completely breaks down the commercial to prove her deconstruction. I have seen this commercial before, and I hate that I never realized the stereotyping that is clearly evident. The commercial clearly makes the white family seem normal and desirable, while the immigrant tenants are strange and loud. The humor they attempt to portray with this stereotype overshadow the fine print on savings that the deconstruction elaborates on. I will definitely be watching commercials more closely for other stereotypes that show up.
Tuesday, October 6, 2015
Commercial Deconstruction
I found the Century Link commercial both catchy and appealing, which was obviously their goal. I found the deconstruction extremely interesting because I did not know the related facts about New Mexico and its inhabitants in relation to this product. With that being said, my lack of knowledge on the subject makes it hard for me to judge the commercial and deconstruction and whether or not the ad is a cover. Based on the facts presented, it does seem as if the ad could truly be a cover, but I have to wonder if there is some bias involved when the writer states "We", or is the information purely factual?
As far as the AllTell commercial, I think the deconstruction is spot on. It does not seem to include any bias whatsoever. She completely breaks down the commercial to prove her deconstruction. I have seen this commercial before, and I hate that I never realized the stereotyping that is clearly evident. The commercial clearly makes the white family seem normal and desirable, while the immigrant tenants are strange and loud. The humor they attempt to portray with this stereotype overshadow the fine print on savings that the deconstruction elaborates on. I will definitely be watching commercials more closely for other stereotypes that show up.
Now that I have watched a few commercial deconstructions, I tried to watch this commercial very closely. The first thing that I noticed was that there were no white children. I did not make the connection of a white male "saving" children of other races, but I did find the lack of white children strange. This commercial really bothered me, though, not for the obvious racial aspect, but because the company is trying to portray nature and learning as boring and toys as amazing. It is already tough for teachers to get students interested in learning, we do not need Toys R Us's help, or rather lack there of.
As far as the AllTell commercial, I think the deconstruction is spot on. It does not seem to include any bias whatsoever. She completely breaks down the commercial to prove her deconstruction. I have seen this commercial before, and I hate that I never realized the stereotyping that is clearly evident. The commercial clearly makes the white family seem normal and desirable, while the immigrant tenants are strange and loud. The humor they attempt to portray with this stereotype overshadow the fine print on savings that the deconstruction elaborates on. I will definitely be watching commercials more closely for other stereotypes that show up.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment