The target audience of this particular issue are the parents of students around the US. The technique used is a threatening, warning-like tone that is used to scare parents into believing what the publication says is a threat to our children, freedom, and future. The publication uses big letters on the front of the issue that make this bold statement.
As a parent, I would interpret this article much differently than I would as the teacher that I am. As a parent, I would become worried about how these new standards are going to effect my child and my child's growth in school. As a teacher, though, I understand that this is just trying to scare parents into believing all of the horrible misconceptions of the Common Core standards.
The people who would like to abolish Common Core would definitely benefit from this article, but the well-being of the students may be at stake. There may be problems with the Common Core, but I do believe they are moving education in the right direction.
The perspective being left out of this publication is that of educators or those that believe in the good of the Common Core. I believe that in order for something to be made credible it must be without opinion or bias and it must highlight points from both sides of the argument, so I would be apt to say that this publication is not credible. Not knowing much about Glenn Beck, I would be willing to bet that this pushes his beliefs on the Common Core.
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